Baltimore is spending an entire week with a heat index of 100 degrees plus, yet, in every un-airconditioned stockroom in the area, pallets of Halloween candy melt, get in the way, tie up better spent dollars.
Why?
Because, contrary to what economists tell us, contrary to what our masters tell us, we do not live in a society where supply is generated to meet demand, but where demand is generated to facilitate the exploitation of an existing or planned supply.
In the early 1600s, when European slavers began planting chained people on the shores of eastern North America, the Indians did not wake up, see the floating houses down by the water and say, “Hey, I wonder if those stinkers have a way to alter our consciousness so that we wake with a raging thirst and a pounding headache, ashamed of our actions the night before?
In the early1800s, when British ships gained access to China, did the Chinese cheer, elated that since they were too lazy to haul back opium from Central Asia, that the British were now providing the service?
When the CIA introduced crack cocaine into American cities, was it in response to a petition sent to Washington by community leaders demanding a better way to reduce IQ and impulse control even further and increase violence among their youth?
No. These demands were designed by people who wished to profit off of those they also wished to destroy, so they were insidiously introduced.
Another method is to introduce a new category of weapon to low tech people, giving it or trading it cheaply to one tribe, who will then attack the other tribes, who will then be compelled to bargain dearly for equal weaponry.
Branding in supermarkets is a derivative of this supply driven economic model, in which people are conditioned from birth to believe that the bag of sugar with the Domino label on it is worth a dollar more than the bag with the Richfood label, which is packed at the Domino plant from the same sugarcane, by the same people with the same equipment, according to the exact same process.
The Halloween candy shipment is something that every retailer dreads, something he does not want. But since his customers are conditioned to need Halloween candy in October, he must accept it in July or else the manufacturer will not send it. He gets it in July or not at all.
I could give examples of such supply/manufacturer driven aspects of the supermarket business at book length. It all adds up to one thing, mental chains imposed at birth on the human mind.
Women are more susceptible to branding then men.
Poor shoppers are more susceptible to branding than the more affluent.
Criminals are particularly keen on branding and embrace the method in gang building.
Native-born American are more susceptible to branding than immigrants.
People who watch TV are more susceptible to branding than those who do not.
People who use smart phones are more susceptible to branding than those who do not.
America in Chains
